Dedicated mobile phone movie app & responsive website

UX Design
Project Overview
Create a dedicated mobile-phone app and also a responsive website to help promote the budding Kenyan movie industry. Our goal is to make Kenyan-made films more accessible both on mobile and other devices.
My Contributions
User research, competitive audit and report, wireframing, prototyping and conducting usability studies.
Lack of enough Kenyan interest in films made by Kenyans has led to a stagnation of the Kenyan movie industry.

As a lover of authentic Kenyan films, I took it upon myself to make them easily accessible on the web and also through a mobile phone app.

Once the low fidelity prototype was ready, I conducted an unmoderated usability study to establish whether the dedicated mobile-phone app and responsive website were easy to use and if not, what were the pain points. Going into the study, I assumed that only Kenyans in Kenyans would find the app and website useful but at the end of it all, I discovered that they were even more beneficial to Kenyans in diaspora who yearned for access to Kenyan films and also live event recordings.

This was a real eye-opener!
Freelance
UX Designer
8th August 2022 — 15th August 2022
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